How to Pivot Your Brand

I LOVE this episode because I’ve had to pivot my brand so many times!

I think it’s going to bring clarity to a lot of people who have been feeling like it’s time to change, but you aren’t sure what exactly to do. I’m definitely someone who gets locked in on an idea and then I have a hard time changing course because it feels like I’m failing and having to do something else, but that’s just not true at all!

Sometimes we just get bored, start to enjoy other things, and our ideas evolve as we grow and mature as people. That. Is. Normal. It is absolutely ok to change your mind, to decided to pursue something different, or to take time away to figure out what you want to do.

I have had a lot of inquiries about one-on-one coaching and consulting lately, and I love doing that, but I really want to be able to help more than one person at a time. I still take on clients as my schedule allows, but every inquiry makes me think about pivoting and how I’ve changed course in the past.

I love The Blogger Brunch, and have enjoyed planning events for this community since 2016 - so crazy! I really wanted to be able to share resources and tips and tools with more women online. We had 10-15 ladies at each brunch, with a waitlist, and i knew there was a better way to be able to help more women in their businesses. I wanted to do something different for a long time before I actually acted on it. That’s when I started the podcast and started trying to create more digital resources.

A lot of the questions I get are about how to monetize your blog or business, and that’s one thing that I’ve been successful at with a small amount of followers, so I want to share that information with all of you!

I’m not doing anything crazy, but I AM doing a few things consistently and you can do them too! I’m excited to share that I created a pitching course based on my 9 years of blogging experience, and working with some incredible brands over the years, even as a micro-influencer! So I’m working hard to release that very soon in the next two weeks and make it available to you online.

I’ll still be doing blogger brunch events, of course, because I love them, but I also knew that I wanted to pivot into more of an online education space. I’ll continue to grow and evolve as a person and in turn so will this community, so I can serve you in the best way possible.

So I’m excited about the course, but today I want to share more about pivoting your brand and how I made the smallest changes to make my pivot, even though they felt huge to me, most people probably didn’t even notice or care what I was doing.

I was scared that I was going to fail immediately, but I’m so proud that I’m still here because people are hungry for the information that I have to share, and that’s what keeps me going. I know that I can help other women with my experiences and what I’ve learned from both the influencer and the brand side of digital marketing. I’ve worked on both, and learned a lot along the way!

SO how do YOU know when is it time to pivot your brand?

• are you bored with the content you’re sharing?
• have you lost your original vision?/do you even have a vision for where you want to go?
• do your daily actions support your vision?
• are you sharing content that you aren’t passionate about?

If any of those resonated with you or just made you think a little bit, then it’s probably time for a pivot in your brand, and most likely your content. Don’t panic!

SO how do you actually pivot? What does that look like in real life?

• First, you need a clear vision: Where do you want to go? What do you want your brand to be about? What do you want people to think of when they hear your name?
• Next, now that you have an idea of what you want, what are clear action steps you can take to head in that direction?

Think about 1 or 2 simple things that you can change or add to your life or content. Maybe it’s sharing one specific thing on stories every singe day. Maybe it’s sharing a brand new, specific series each week. I LOVE a series and it’s probably the number one thing I recommend to people who are feeling stuck or not sure of where to go next. It’s also great way to test a new content vertical. For example, you’re a fashion blogger and you want to start talking about nutrition or finance... choose one day a week to share that new content and see what happens.

Lastly, you have to give yourself permission to mess up and do something wrong! You are absolutely going to make mistakes, and there will be times where you doubt what you’re doing. Keep checking in with your vision periodically, and remember, it’s ok to shift! Think about committing a certain amount of time to your new direction and then reevaluating. Maybe one month, maybe 6 months, whatever feels right for your new vision, and stick to it during that time.