There's no doubt that the content we post online is shifting. But I'm not just talking about going from still images to video content. Let's talk about "documentation!"
What is it and how can you use it in your business?
Documentation is a form on content creation, but it's different than traditional "creation."
Documentation shows normal scenes, not planned, not created to showcase a brand or product. It focuses on showing BTS, daily activities, a journey, or a transformation.
Traditional content creation is more planned, controlled, curated, and brand-focused.
Listen to the full episodes for examples of when to use each type of content and to hear how Instagram has made is *simple* for your business to move to TikTok!
Last chance to join my free masterclass on 8/18/22! Two Secrets to Grow Your Email List & Revenue on Autopilot!